BizLocal

Have you been Slapped by the Penguin? Let’s take a moment to discuss how Google Penguin works…Google Penguin was started by Google itself as a spam filter and recently had an update on April 24th, 2012. What it does exactly is analyzes data by searching through several links.

The Penguin is a sophisticated spam filter that searches by key word text. There is a point to over optimization! How many links, blogs, interlinking to your articles do you really need, especially the poor quality articles your writing? Google had enough! They wanted to stop these spamsters from over indulging in their petty behavior of over kill with ads, spam email, linking, writing content of horrible quality and having that awful quality content listed at the top of Google’s search engine and so on.

So how does Penguin figure it out and penalize its users? If your content has too many key words associated within its content Penguin will pick it up and label it as spam! The other thing Penguin hates is cloaking, pop-ups and so many re-directs it makes your head spin!

Google wants to create a user environment that reflects quality of content on their search engines. The company tries to distinguish itself from varies other search engines, one in particular that grows in notoriety is “Bing”. Tactics like Penguin were created to bring Google back on the level of sophistication it deserves. By Penguin filtering out the junk, the real businesses can be seen, heard, looked at more closely and be brought to the forefront of the digital industry.

Some users may think Penguin hinders their success; it’s all how they view the future with search engines as they come forward with newer spam tactics and newer ways at advertising their data without having to use such silly ploys to do so.

In the beginning of Google there was so many bad apples capitalizing on “Google Ad Words” and over kill of linkage, bad content, and plain right confusion as customers would click to learn more about what the website they saw as top ranking was about, just to discover a virus associated, pop-ups and re-directs! Google Penguin is a gem in this rough world of digital content and SEO wars!

Most likely before the end of this year Penguin will be updated yet again!

It is possible to dominate your industry in areas of website traffic, search engine results, and name recognition.  We aren’t talking about SEO Promote (pushing a submit button, once a month and collecting a check), Market Domination comes from engaging a very specific and strategic marketing campaign.  It is not cheap, but it is real, and if you can turn traffic into sales, you will rule your industry.  We begin by building a Marketing Plan and laying out a 90 Day Guerrilla Marketing Campaign.  If implemented, you could become the new giant in your industry!

Before you ask, we do not do any sort of spam or free for all submissions as they are truly unscrupulous and result in you being pummeled by junk email.

Intro to Social Marketing:
Social Marketing sites have flooded the internet.   While they provide a tremendous platform for reaching the masses, most have become lost in how to engage these tools.   The greatest challenge has been identifying the best use of each, in order to prevent overlapping content and or work.  Example… WordPress is a great place to post articles and blogs, but why would you put them there and not on your own website? Is there a reason? What is the best practice. Should my entire website be on WordPress? WoredPress has it’s merits, but proper use thereof will require a proper understanding of it’s rolls.

Just last night, I received a call from a marketer, proposing to establish WordPress and Twitter marketing for my company.   He could not explain a systemic difference between what would be on the WordPress site, verses my own corporate site. I continually came around to… “Why don’t you present me with your plan on connecting my corporate site and blog to Twitter, explain to me why you want to add another site in the mix with additional content, pulling traffic from my corporate site.” Now, there are valid answers, he was inept to entertain the conversation.

Each of the social mediums I list below, have and can be used in contrast to my presentation. My presentation seeks to give a global and systemic view and association of each.

* Constant Contact (Subscribed To You)..Email Subscription and Newsletter Manager…This is one, there are many similar services
* YouTube (Talking You)..Demonstrate expertise in industry..Mention Product/Service up coming….Point to Word of Mouth Venue.
* LinkedIn (ROLODEX)..Company Representation Page…Online Rolodex of Corporate Connections….All Vendors, Professional Product/Service Providers
* FaceBook (PAST and FUTURE)..Company Representation Page…Announcements of Activities to Come or Happened….Photo Gallery
* Twitter (NOW)..Company Representation Page…Announcements of NOW Activities
* WordPress (Article Releases)..Important to have complex connections with your other Social Media Accounts
* Knol.Google (Expertise Articles)..Establish yourself as an Expert in the Industry
* PRWeb (Press and News Release)..Releases picked up by hundreds of websites, many will allow link backs, further promoting your press release.
* StumbleUpon (Random Encounter You)..Your site randomly encountered by others.

These are just a few, but by now you should be able to distinguish different intended usages for each marketing channel.